Our Story


Ruthie Belle, the internationally renowned eyelash extensions and lash lift supplier originates from the tiny country of Estonia in Europe. Created by Ruth Rätsep (better known as Ruthie Belle), the brand has gained a large amount of followers in the recent years and has distributors all around the world. 

 We are the official reseller of the brand in Australia and order all our products directly from the European headquarters. As qualified lash technicians we are passionate about the quality of our lashes and have tested all products we sell.

We are always looking for ways to improve so should you have any feedback or comments about our products, please do not hesitate to contact us.